Post by account_disabled on Nov 25, 2023 3:41:48 GMT -5
The recognition of his brand and that of one of his products could have taken different paths to increase awareness of his brand. But many options are limited in the pharmaceutical and parapharmaceutical fields, and in the end we chose a two-pronged approach: The first was to constantly feed a community with extremely branded and quality content. The second was to use a set of strategic adverts lasting 3 months via Facebook Advertising which spread some high-quality educational content as much as possible (selected among the most organically spread by users in the previous weeks) in order to drastically increase their diffusion among non-fan users is greater.
The first sign of success was the enormous engagement created by the advert and the new high-quality Likes generated by the page. The second was the overall volume of conversations, engagement and Likes generated around the product Web Development Services during and after the campaign period, providing a broader measure of brand recognition. In a period of 3 months with an investment of a few thousand euros, the company and its product reached around 2 million people and in total the activity recorded: Followers Reach and impressions Traffic data to the website Comments per post: +320% Engagement rate per follower Conversation Amplification rate.
Applause rate Return on investment and social media marketing for pharmaceutical and parapharmaceutical Between pure intuition and data in hand Social media is where healthcare brands can find honest conversations and generate real-time leads with potential customers and healthcare professionals more easily than they think. Not only do you listen to delve deeper into all those questions that come up after a product launch, but it's important to consider gathering insights as a part of your entire product lifecycle. For example, a small closed community can be the ideal place to test different variations of marketing and product communication language.
The first sign of success was the enormous engagement created by the advert and the new high-quality Likes generated by the page. The second was the overall volume of conversations, engagement and Likes generated around the product Web Development Services during and after the campaign period, providing a broader measure of brand recognition. In a period of 3 months with an investment of a few thousand euros, the company and its product reached around 2 million people and in total the activity recorded: Followers Reach and impressions Traffic data to the website Comments per post: +320% Engagement rate per follower Conversation Amplification rate.
Applause rate Return on investment and social media marketing for pharmaceutical and parapharmaceutical Between pure intuition and data in hand Social media is where healthcare brands can find honest conversations and generate real-time leads with potential customers and healthcare professionals more easily than they think. Not only do you listen to delve deeper into all those questions that come up after a product launch, but it's important to consider gathering insights as a part of your entire product lifecycle. For example, a small closed community can be the ideal place to test different variations of marketing and product communication language.