Post by rakibrakib1017 on May 2, 2024 0:36:44 GMT -5
Press News conference. Spokesman. At this point, press is coming in and you’re getting the coverage your PR agency has worked hard to attract. Your leadership team may be doing interviews with reporters. Your communications team may be crafting comments to submit to blogs. And you may receive requests for 1-3 sentence quotes for various media opportunities. This stage may coincide with the pitching stage if you receive press attention early on. The fourth stage that most PR agencies miss out on: Amplification For most PR agencies, the press stage is where they stop. They get your brand the press hits, and after that, it’s up to you to keep the ball rolling. To be fair, this is how traditional PR has always worked. But it’s certainly not the ideal scenario. At Zen, we place a lot of emphasis on the final, “missing” stage that other PR agencies ignore: amplification.
What is amplification, in PR terms? Amplification means that when Barber and Hair Salon Email List your brand gets a press hit, we amplify it by sharing, repurposing, and turning it into more press. In other words, instead of getting the press hit and filing it away in a spreadsheet, we also: Create ads Develop owned content referencing or inspired by the press hit Share and promote it on social media Use the press to attract influencers Use the press to further additional PR attention through social audio, events and conferences, etc. And additional opportunities that make sense for your brand. Why does amplification matter? The reason we place so much emphasis on amplification is that it can give you a much higher ROI, overall, than simple PR efforts alone. Press hits can be a huge boost to your brand awareness, on their own, especially if they’re first-tier—there’s no doubt about that. However, if you’re not amplifying that press once you get it, you’re missing out on an opportunity to get much, much more out of it. And we’re not just talking about the obligatory sharing on social media.
We mean writing a blog post that references the press hit and links back to it. Creating a poll or interactive social media post for your followers inspired by your recent coverage. The list goes on. If you invest in the amplification stage, you’ll see that not only does your brand awareness continue to increase, but it also gets easier to get more and more press—you’ll keep that momentum going. In addition, amplifying your press coverage can make it easier to negotiate deals with B2B influencers. It can also generate new, original content to base your ads and social media posts around. If your B2B PR agency isn’t amplifying the press you receive, you may want to ask them why they’re neglecting such a major opportunity. To talk to Zen about our B2B PR process, get in touch! Consider how much content exists online today. It’s in blogs, magazines, trade publications, social media. Even if you narrow it down to just how much content exists that covers your industry, you can see that even a feature in the Wall Street Journal
What is amplification, in PR terms? Amplification means that when Barber and Hair Salon Email List your brand gets a press hit, we amplify it by sharing, repurposing, and turning it into more press. In other words, instead of getting the press hit and filing it away in a spreadsheet, we also: Create ads Develop owned content referencing or inspired by the press hit Share and promote it on social media Use the press to attract influencers Use the press to further additional PR attention through social audio, events and conferences, etc. And additional opportunities that make sense for your brand. Why does amplification matter? The reason we place so much emphasis on amplification is that it can give you a much higher ROI, overall, than simple PR efforts alone. Press hits can be a huge boost to your brand awareness, on their own, especially if they’re first-tier—there’s no doubt about that. However, if you’re not amplifying that press once you get it, you’re missing out on an opportunity to get much, much more out of it. And we’re not just talking about the obligatory sharing on social media.
We mean writing a blog post that references the press hit and links back to it. Creating a poll or interactive social media post for your followers inspired by your recent coverage. The list goes on. If you invest in the amplification stage, you’ll see that not only does your brand awareness continue to increase, but it also gets easier to get more and more press—you’ll keep that momentum going. In addition, amplifying your press coverage can make it easier to negotiate deals with B2B influencers. It can also generate new, original content to base your ads and social media posts around. If your B2B PR agency isn’t amplifying the press you receive, you may want to ask them why they’re neglecting such a major opportunity. To talk to Zen about our B2B PR process, get in touch! Consider how much content exists online today. It’s in blogs, magazines, trade publications, social media. Even if you narrow it down to just how much content exists that covers your industry, you can see that even a feature in the Wall Street Journal